Should we reward children with soft drinks?

It's a half way through a year long venture for PepsiCo and Britvic in their 'Reward your Thirst' campaign. And they cannot go wrong. The intake of soft drinks have more than doubled in the last few years. Researchers are now urging parents to consider health risks associated with consumption of soft drinks as a report emerged from the British Dental Health Foundation showing that half of five years olds now have eroded milk teeth and one in ten of five year olds needs rotten teeth removed. Another disturbing fact is that consumption of soft drink significantly reduces the intake of milk and water. The lack of calcium in child's diet can cause so called 'weak bones' and may lead to osteoporosis later in life.

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