Logo Project - Do 2012 Olympic games promote good health?

It seems that food and retail industries with deep pockets often undermine modest incentive to change. Today fast food is less expensive and more available than healty food. It's also significantly more advertised than healthy foods. One British study found that after watching advertisements for fast food, obese children increased their food consumption by 134%.
In London and New York, private financial and business interests have a strong voice in governance and policy making. For instance when the New York state considered imposing a tax on sweetened beveraged, Pepsi Cola threatened to move its bottling plant out of New York. This was enough for the Governor to withdraw the proposal despite advocacy by children's health groups.
In London, the association of Coca-Cola, McDonald's and Cadbury confectionery maker, severely compromises the ability to use the 2012 Olympic Games to promote good health.
My 'Logo' project is an exploration of these notions.